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About Choice Magazine

Choice Magazine is the UK’s leading independent monthly for men and women over 50 - a role it has fulfilled for more than 40 years. It is essential reading because its expert writers will help save you hundreds of £s as well as defend your assets – your money, property and rights, your health, relationships, family and lifestyle.

It will also entertain and inspire you to make the most of life with superbly photographed articles on travel, food, wine, home and garden, wildlife, pets.

Choice is all about life today but it also enjoys a little look back at the way we used to live and some of the significant moments in our recent history. You will also smile with the wise and witty words of a brilliant columnist Neil Patrick.

It is a thoroughly modern magazine with 132 colourful pages written by experts and people who understand what is needed by this “golden generation” of readers because they are part of it themselves.

It isn’t beholden to any owner who is selling other products. It is independently owned and can always tell it the way it is.

If you subscribe you also get free access to a 24/7 legal advice help line.

Whether you are working towards retirement or already there Choice will help you enjoy life.


The magazine was launched as Retirement Choice by the Pre-Retirement Association (known as the PRA) in October 1972.

By the early seventies Britain’s social and economic structure was changing rapidly. Two world wars interspersed with world economic depression had given way to growing prosperity and determination on the part of employees, who had paid the main price of war and recession, to have a much better share of the good life.

Work was already becoming more white collar and better health meant longer retirement. The post war baby boom meant pressure on the job market was often solved by retiring staff earlier. But to be able to meet such aspirations during a longer retirement employees needed to be better prepared financially, psychologically and physically.

After a couple of years the PRA brought in professional publishers to take over.

In the early 1980s, however the magazine was sold to a mainstream publisher Emap, reputedly for over £1m. Meanwhile in France the Catholic publisher Bayard Presse having launched their flagship retirement magazine Notre Temps (Our Time) in 1968 had made a stunning success of it, selling well over a million copies a month. They had expanded the concept into many parts of western Europe and into Canada and the USA.

Both Emap and Bayard Presse saw the potential for a joint venture in Choice and it subsequently led to joint ventures in French magazines and markets, too.

Eventually the joint venture was dissolved and Bayard Presse owned Choice wholly for a while before the magazine was bought by its management exactly ten years ago maintaining its independence and ensuring its control by editorial rather than commercial.

Current Issue

Choice August 2022

Profile: Hugh Grant

Enjoy Britain: West Sussex

Discoveries: A Scottish road trip

Celebrating 75 years of RSPB Minsmere

Treasures: The National Horse Racing Museum

• Staying happy and health in old age
• A Yoga exercise to try

Beauty: Jilly Johnson’s top tips

Technology: How much do we rely on the internet?

Looking back:
• Heroes: Colin Cowdrey
• Remembering: Minder

Plus: Craft & sewing projects, food & drink, garden news, garden birdwatch, puzzles pages, book, DVD and CD reviews.

More Info


The Choice Retirement Planner New Choices is a comprehensive bible of retirement.

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Choice offers any business or organisation looking to target a clearly defined 50+ audience with highly cost effective advertising packages.

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Choice is the UK’s leading independent monthly for men and women over 50 - a role it has fulfilled for more than 40 years.

Find Out More