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Community Dance School achieves National Success

Community dance school named in Small Business Saturday UK’s ‘Small Biz 100’ for 2016

A community dance school in Bassingbourn, near Royston, which caters for everyone from 2 to 102, has been named among the 100 small businesses in the UK to be celebrated by Small Business Saturday, the campaign that culminates in the UK’s dedicated day for small businesses on December 3rd.

DanceMatters, which was established eleven years ago and has since tripled in size, offers a range of traditional dance classes as well as bespoke First Dance tuition for nervous wedding couples. It also creates flash mobs for local companies and groups as well as corporate teambuilding workshops. It will now be among the select number of businesses to be featured by the Small Business Saturday campaign one per day for the 100 days leading up to Small Business Saturday itself.

“DanceMatters competes against much larger dance schools by offering a different environment and atmosphere,” explains dance teacher Naomi Wallen.

“We think that dance really does matter and we use dance as a teaching and participation tool. Some of our dancers have a range of disabilities including autism and communication disorders and we use Makaton sign language in our preschool dance classes, not only because it's a great way to develop movement skills but also as some of the children have learning disabilities which we can support.”

Small Business Saturday is already the UK's most successful small business campaign. This is the fourth year of the campaign, which last year saw £623m spent with small businesses across the UK on Small Business Saturday, an increase of £119m or 24 per cent on the previous year. The campaign trended at number one in the UK on Twitter on the day with more than 100,000 campaign-related tweets being sent. Over 75% of local councils supported the campaign, giving considerable national reach into local communities.

The campaign is a great nationwide promotional and marketing tool for small businesses. It is totally free to participate and any small businesses can get involved - from one-man-bands, through to a high growth office, and from tradesmen to social media gurus. In addition to the big day, the campaign also delivers help and advice alongside opportunities to connect with other small businesses. In short, Small Business Saturday exists to support, inspire and promote small businesses.

“The British public has a great affection for small businesses and we continue to see that grow year on year. Small Business Saturday is an exceptional example of collaboration and co-operation with small businesses teaming up in communities around the UK,” explains Campaign Director Michelle Ovens.

“Although the campaign focuses on one day, the goal is to have a lasting impact on small businesses by changing mind-sets, so that people make it their mission to support small businesses all year round. Most people in this country own a small business, work for a small business or know somebody who does, so supporting a small business on Small Business Saturday is absolutely personal.”

Small Business Saturday, which is a grassroots, not-for-profit campaign, was originally founded by American Express in the U.S. in 2010 and it remains the principal supporter of the campaign in the UK, as part of its on-going commitment to encourage consumers to shop small. The campaign also benefits from the backing of leading business organisations including the Federation of Small Businesses and Enterprise Nation. The campaign is also supported by PRS For Music, TalkTalk Business, Vistaprint, Post Office and Clear Channel

More information on Small Business Saturday can also be found on the Small Business Saturday Facebook page (www.facebook.com/smallbusinesssaturdayuk) and Twitter feed (@SmallBizSatUk).

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